In just one month since The Basketry’s launched its “Big Easy, Big Heart” philanthropic mission, the business has donated 50 gift boxes to a homeless shelter in New Orleans.
“We just felt as a company, it was good to give back to the community that has given so much to us,” said The Basketry owner Kristi Brocato. “That’s just part of what you should do as a company to help people less fortunate than you.”
For every “Big Easy, Big Heart” gift box purchased, the Luling business will donate a gift box filled with necessities to a homeless shelter.
In partnership with Bonfolk Collective, The Basketry will package individual boxes that include a pair of socks, toothbrush, toothpaste, soap and other necessities to be distributed to several homeless shelters throughout the New Orleans metropolitan area.
“As a small business owner, you rely on your community to help you thrive, and I always try to give back to the people and community who have gotten me where I am today,” Brocato said. “Our mission came about as we began designing our new line of curated gift boxes – we thought about how much we love the city’s unique culture and wanted to share it with everyone in a way that gave back to the community that has already given us so much.”
The Big Easy, Big Heart gift box includes Bonfolk socks, Zapp’s potato chips, Abita Root Beer, Aunt Sally’s pralines, Southern Candymakers chocolates, New Orleans roasted pecans and Mardi Gras beads.
To purchase the gift box or find out more about the program, visit The Basketry’s website and click on the “Our Give Back Initiative” tab.
The Big Easy, Big Heart initiative will run indefinitely, Brocato said. And, if successful, she added it will be expanded to include more gift box options.
She said The Basketry hopes to introduce a holiday program as part of their initiative, which will allow them to bring a special gift to each individual in the homeless shelters for every holiday basket or gift box purchased.