St. Charles Herald Guide is the community newspaper and official journal of St. Charles Parish, Louisiana. It has served the area since 1873 when started by former Governor Michael Hahn.

The Herald-Guide is a weekly newspaper, published on Thursdays. It is mailed to all areas of the parish. It is also available in over 80 newsstands at grocery stores, convenience stores, post offices, restaurants and other businesses throughout the area.

St. Charles Parish is rich in natural resources with the nation’s greatest navigational highway — the Mississippi River — flowing through it. It is also home to Louis Armstrong International Airport. That plus two interstate highways and four railroads make it one of the country’s most complete transportation centers.

The parish has one of the highest per capita incomes in the state due to its prominence as a center for the petrochemical industry. Fishing, farming and oil refinement also provide livelihoods for its cosmopolitan population. The school system here always ranks among the best in the state. Eight colleges and universities are located within a 40 mile radius of the parish.

The Herald-Guide is published by Louisiana Publishing Inc. on U. S. Hwy. 90 in Boutte. The company also publishes six magazines — Louisiana Sportsman, Mississippi Sportsman, North Carolina Sportsman, South Carolina Sportsman, Boats, Bikes and RVs, and Work Trucks, Tractors, and Heavy Equipment.

General Policy

All advertising insertions, orders, contracts and materials are subject to approval by publisher. No cancellation of space orders will be accepted after space closing deadline. Contracts with ad cancellations prior to completion will be short rated to the lowest earned rate. Rebate of credit earned by reaching a higher frequency discount level will be applied to the advertiser’s account. This credit may be carried forward into the next year’s advertising cycle. All contracts and insertion commitments must be made in writing: No verbal agreements will be honored.

Ad / workflow requirements

The Herald Guide utilizes an entirely digital workflow using Adobe InDesign (pagination & layout) and Adobe Acrobat (PDF) for file submission. PDF/X-1a format is the required format for ad submission.

Required format for ADS

PDF/X-1a format is the required format for ad submission. All ads must be created to the exact size specifications listed on the rate card.

Total Ink Limits

Total ink limit for newsprint is 220%.


We are 100% Digital. Negatives are not accepted.

Digital File Submission for In-House Services – additional charges may apply

Images/scans should be 300dpi in CMYK. Logos should be supplied in .eps or .ai format. Type should be converted to outlines or fonts provided. We also accept packaged InDesign documents (CS3+).

Electronic transmissions via email

Camera ready (press ready) ads may be submitted via e-mail. Please send ads to

Electronic transmissions via ftp

Contact your sales representative for FTP login information.

Delivery & Deadlines

Issues are postal delivered on Thursday. Advertising deadline is Friday at 3:00 pm.

Special sections

The St. Charles Herald-Guide publishes special issues throughout the year. Contact the Advertising Department about specific issues and dates.

Total market coverage

Throughout the year, the St. Charles Herald-Guide will publish Total Market Coverage (TMC) issues. For details about these issues contact the advertising department.

Guaranteed Position Placement

Add 25% additional charge to regular rates. All positions at option of publisher.