Candidates should not show pictures of their opponents in their advertisements for public office. Such views of opposing candidates are especially frequent on television political ads in which the ads’ sponsors appear as upright people who will serve the public in the right way while views of their opponents are manufactured to show evil in their eyes and frowns on their faces.
Those grimaces are supposed to indicate that the opposing candidate is not the person to favor in the election.It may be something to think about when one sees an ad by a candidate which depicts his opponent in an unattractive light.
Print ads in newspapers do not offer as much of an opportunity to show candidates in unfavorable poses. And, of course, print ads are more factual with words as the centerpiece.
With freedom of speech and the press in effect, it may not be possible to prevent such misleading information from making its way to the public through the media. Of course, when we start limiting the rights of candidates in campaigning, we are negating on the rights of American citizens to learn the facts.
Candidates who want their messages to be taken in the most impressive way possible, however, should avoid depicting their opponents in an unfavorable light. If there is an issue requiring an answer on a question, the candidate should give his answer to it without picturing his opponent in a negative way.
Of course, many people will not agree with this logic. They want candidates to go after one another with victory in mind, right or wrong.
But in the future, voters should consider the manner in which candidates attack each other and judge them on how fair their techniques as a candidate rates in the way they depict their opponents.
It should be part of their decision in how to vote.
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