Construction underway on 66-lot subdivision in Luling

Homes will start at $180,000

When initially approved in April, Ashton Oaks Subdivision in Luling was hailed as St. Charles Parish’s first major subdivision in nearly 10 years. Since that time, its owner has called the move perfect timing.

“The development has gone very well,” said Joel Chaisson II of Destrehan, owner of JCJR Enterprises and the parish’s district attorney. “It’s sold out.”

DSLD Homes, a residential builder, initially bought half of the available 66 lots and then bought the rest of them soon after they were put on the market, Chaisson said.DSLD has locations in Louisiana, Mississippi, and North and South Alabama.

Chaisson said the company has started building houses on the lots.

“It just confirmed my belief there was a market for homes in this price range, which was $180,000 to $200,000,” Chaisson said.

What initiated the move to subdivide this land came from rebounding sales of lots on Chaisson’s neighboring Alley Lane subdivision, he said.

He had started the project before Hurricane Katrina and then the market dried up. But earlier this year, lots started selling again and quickly sold out so Chaisson subdivided the neighboring property he owned.

Although Chaisson has no new developments to announce at this time, he said he’s always looking for opportunities.

“It’s a good feeling to see there’s renewed interest in home buying in St. Charles Parish,” he added.

At the time of the 13.5-acre development’s approval by the council, Chaisson said he had people clamoring for the lots. It was why he was investing $1 million into the project.

By January, two other residential neighborhoods were in various phases of development in the parish, including Destrehan Plantation Estates and Ashton Plantation’s Phase II-A.

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