RaceTrac says get ready for Swirl World and more with upgrades

Additions also include expanded coffee bar, sit-down areas, more convenience

The RaceTrac convenience store in Boutte is undergoing major remodeling that includes the addition of a yogurt bar called Swirl World, an expanded coffee bar and more sandwiches, as well as added parking.

“The remodel of our store in Boutte is a full-scale remodel in that RaceTrac is completely rebuilding the store on the inside, removing all of the interior and starting over,” said Karissa Bursch, RaceTrac’s manager of communications.As of Friday, heavy machines were at work on the site at 14178 U.S. Hwy. 90.

The project also includes new restrooms, covered and uncovered outdoor seating, three additional gas pumps and additional parking, as well as developing the property to the rear of the building.

The Boutte store will be redesigned with a modern, open layout, Bursch said.

Swirl World includes frozen yogurt and up to 40 toppings that include fresh fruit and candies. It also includes gelato and ice cream among planned additions. The frozen treat station will have five different yogurt slots with two flavors to allow swirling the flavors lending to its name.

The expanded coffee bar will include six blends of coffee, as well as popular creamers, sweeteners and toppings like whipped cream and marshmallows.

Employees will remain unchanged following the full reopening while she added there could be new hires as the store offerings are expanded.

Bursch said the store will be partially closed later this month through late December for the project, which will include improved lighting.

“This is part of a bigger effort of RaceTrac to improve all its Louisiana stores by end of the year,” Bursch said.Atlanta-based RaceTrac announced plans in March to revamp its 21 Louisiana locations by the end of this year. Updated locations are already open in areas like Covington, Baton Rouge and Gonzales.

Robby Posener, RaceTrac’s vice president of marketing, merchandising, design and construction, said the changes are aimed at providing a more consistent store experience.

“Outside, guests will find clean, well-lit parking lots with more pumps than the average convenience store,” Posener states in a company press release. “Inside, our goal is to make the shopping experience even better than before with more intuitive layouts and a focus on showcasing the many food and beverage options available within the store. The revised setup inside enables our team members to go the extra mile in servicing the guests’ needs, especially when they are in a hurry.”

The company, in operation since 1934, plans to have its entire 400-store chain updated by 2018, Bursch said.


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