Nita Gassen, a Luling native turned Mandeville resident, and her fellow Mandeville resident and friend Judy Schott will be featured on tonight’s episode of ABC’s business reality show Shark Tank.
The show will air at 7 p.m. central on WGNO-TV.
The two moms turned entrepreneurs, who tried dozens of innovations to save time making beds, invented the Better Bedder sheet fastener in 2018.
“We were pinching ourselves the whole time we were on set pitching these billionaire Sharks,” Gassen said. “We still can’t believe they picked us to go on the show.”
While continuing to work full-time jobs, the two friends started using their nights and weekends to pursue their innovative and time-saving endeavor. Gassen finally quit her job selling liability insurance to lawyers six months ago to pursue the new endeavor.
The entrepreneurs describe their product as a giant headband that wraps around the sides of a mattress to keep both the fitted and flat sheets in place. Once on the band is considered a part of the mattress and from then on, instead of tucking sheets underneath the mattress, a customer can tuck directly into the Better Bedder.
“Once the invention was created, we immediately realized this product could dramatically change the morning routine of millions of people who usually resist making the bed,” Gassen said.
Before long, Gassen and Schott were selling Better Bedders at local markets and online. Their adult children began to help them, taking shifts at the sales booths and ramping up their online presence. As their hobby turned into a family affair, the positive customer reviews poured in and they realized they were indeed really helping people.
Gassen and Schott were tightlipped about discussing the outcome of the show and whether any of the five host equity investors agreed to bankroll the expansion of the Better Bedder fastener company’s production, marketing and distribution.
“You will just have to tune in on February 26 and find out,” Gassen said.
To learn more about the Better Bedder, visit the website at www.thebetterbedder.com.