St. Charles Herald-Guide

Nestlé launches nationwide search for ‘tasteful’ kids

From staff and wire reports - April 11, 2007

OAKLAND, Calif. - To celebrate the cool science behind flavor development, Nestlé Ice Cream in inviting kids from across the nation to try out for a chance to be a “Flavorologist for a Day.”

Ten of the most “flavorful” kids in the United States will scoop up on an all-expenses paid trip to visit the top secret flavor lab at the Nestlé Ice Cream Factory in Southern California where they will sample one of the tastiest jobs in America.

In a behind-the-scenes tour, each child will have an opportunity to learn about frozen pops, put their taste buds to the test on a variety of outlandish flavors and sample their very own flavor creations.

Kids are invited to enter the contest by 1) submitting their idea for the world’s coolest frozen pop - including a clever name, an interesting shape and a unique flavor description and 2) a “flavorful” resume explaining why they are qualified for the position.

Contestant must be residents of the United States and between the ages of 6 to 12.

Kids can enter at www.icecream.com or by sending their submission to: Flavorologist for a Day, Nestlé Ice Cream. 5929 College Avenue, Oakland, CA 94618. All entried must be postmarked by July 27.

Ten winners will be selected based on the creativity, originality, enthusiasm and appeal of their entries and notified the week of Aug. 20.

In November, each winner and up to three family winners will fly to Bakerfields, California.

Each winner will also receive a $1000 U.S. Savings Bond and a year’s supply of Nestlé frozen snacks, as well as a special batch of their winning frozen pop creation.

Think you can’t win? Not so, a 10-year-old from Denham Springs, LA made it to the top ten in last year’s contest. His tasty frozen treat was the “Pizza Pop.”

TOP SECRET. Kids across the country all have the chance to be a “Flavorologist for a Day” at Nestlé’s top secret labs in California.
Photo courtesy of Nestle
TOP SECRET. Kids across the country all have the chance to be a “Flavorologist for a Day” at Nestlé’s top secret labs in California.