Armstrong International releases passenger survey

By Staff Report

April 11, 2007 at 1:12 pm  | Mobile Reader | Pring this storyPrint 

Things are looking up at the Louis Armstrong New Orleans International Airport -- in the most literal sense.

A survey completed in December of 2006 at the Airport has revealed a favorable picture of the business of flying into and out of Armstrong. Conducted by the nationally recognized consulting firm UNISON MAXIMUS of Chicago, and from a four day sampling of twelve hundred departing passengers, the report paints a positive picture of Armstrong's continued post-Katrina resurgence.

This was the first major survey conducted by the Airport since Katrina. The goal was to update profiles that would identify changes in passenger characteristics and behavior while measuring consumer satisfaction, assessing the effectiveness of concessions and services, and identifying opportunities to expand or enhance the terminal's facilities and services.

The survey indicates that Armstrong is seeing an increased number of affluent passengers as well as a higher academic background among local resident travelers. The report also indicates a significant increase in 'business only' travelers for the year 2006 over that of 2003.

The percentage of passengers flying from Armstrong for 'business only' purposes in 2003 was at 22%. That figure has increased to 37% for 2006, nearly doubling from pre-storm years. The one notable downward trend within the report, related to Conference Travel, is the City's post-Katrina decline in convention and conference business that was apparent in comparing 2003 to 2006 numbers.




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