New era in advertising at Herald-Guide
Joe Lopez has been hired as the new advertising director for the St. Charles Herald-Guide. Lopez wants to add more of a multimedia aspect to the paper’s ads
Lopez got his start in the furniture business, where he served as sales manager for Ashley Furniture. He moved to Baton Rouge after Hurricane Katrina and met his wife, Trudy, soon after. Though Trudy graduated from Hahnville High School, the two lived in San Antonio for the next five years. However, they were itching to get back to the area.
"We had always planned on retiring in St. Charles Parish, but we ended up here a lot sooner than we thought," Lopez said. "Now we are here to stay."
Lopez grew up in Corpus Christi, Texas and lived in Houston for 10 years, but he says that St. Charles Parish has already become his home. Over the last month, Lopez has traveled across the area meeting business owners. If you haven’t seen him yet, Lopez says it won’t be long until he knocks on your door.
"I have really enjoyed meeting so many people," he said. "We have a number of great businesses in St. Charles Parish and I look forward to getting to know everyone."
Lopez plans to take advertising at the Herald-Guide into the 21st Century by offering more online options for customers.
"We want to use multimedia, such as our great website and our informative Facebook page to help our businesses reach their customers," he said.
When Lopez isn’t working, he can be found on the water trying to catch that trophy fish.
While the staff at the Herald-Guide was excited to welcome Lopez, they will miss Madere, who spent 15 years as advertising director.
"St. Charles Parish was a great place for me. My children attended a good public school system and I was able to make many friends in the business community," Madere said. "Also, I was very fortunate to work for a company that promoted itself as being a partner in our community. I was able to work with the St. Charles Business Association, the River Region Chamber of Commerce, Knights of Columbus Council 2409, Boy Scouts, Hahnville High School band boosters and St. Charles recreation."
During his time with the Herald-Guide, Madere said he was able to witness exciting changes in the newspaper industry such as the extensive use of email communication, increased quality of newspaper production and the development of website and web advertising.
To contact Lopez, call (985) 758-2795 or email him at firstname.lastname@example.org.
Subscribe Today and Save!!!
St. Charles Herald-Guide is an award-winning newspaper that covers all aspects of St. Charles Parish - from schools and parish government news to social events, features on our local residents and sports.
Order your subscription today!
A Luling family is picking up the pieces after a massive fire potentially caused by...
Although St. Charles Parish officials don’t have a figure yet, they’re saying the...
Destrehan boys basketball coach Todd Bourg is excited about his team’s prospects...
With this week’s arrest of a New Orleans East man, Jolene Dufrene may have gotten...
Clint Chiasson has an insatiable drive to be the best. Sometimes, it’s all that...
When a couple inquired about getting a same-sex marriage license on Friday, June...
Rooster Comb Barber Shop is an Old Fashioned Barber Shop with highly skilled barbers that were taught by Head Rooster himself (Alvin Boe). Family owned and operated, three generations strong! Walk ins welcomed.
Otto Candies ends season - 2026 views
NEW ORLEANS — For the first time in four seasons, Otto Candies was stopped short of reaching the American Legion state baseball tournament.